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商界曾流行一句“货卖一张皮”的行话。说的是做买卖要讲究商品外在的或外形的美,商品的花色、式样、装潢等等要注意美观,便于推销。虽然,这句话曾被一些奸商作为推销劣货、牟取暴利的手段。但是,经商要注重商品的外在美,还是有道理的。在国外,五十年代以来,技术美学空前兴起,资本主义企业在资本、技术竞争的同时,又掀起了一场“颜色革命”的热潮。
The business community once popularized the jargon of “the goods sell a skin.” What we are talking about is that we must pay attention to the beauty of appearance or appearance of products. We must pay attention to the beauty and convenience of sales in the designs, designs, and decorations of products. Although, this sentence has been used by some profiteers as a means to promote poor sales and profiteering. However, it is still reasonable for businesses to focus on the external beauty of goods. In foreign countries, since the 1950s, the aesthetics of technology have risen unprecedentedly. Capitalist companies have also started a “color revolution” in the capital and technology competition.