自媒体引发了信息传播的重大变革,其“去中心化”“碎片化”“全民全球全时互动”等特点也对高校校园主流舆论引导提出挑战。为此,高校要提升校园舆论引导能力,不断壮大高校校园主流舆论力量;坚持虚拟舆论引导与现实问题解决有机结合;坚持完善高校宣传思想教育工作队伍建设;加强大学生批判性思维的培养等。 Since the media led to a major change in the dissemination of information, its “decentralization ” “fragmentation ” “universal whole-world interactive ” and other characteristics also challenge the mainstream of public opinion on the campus of colleges and universities. To this end, colleges and universities to enhance the ability to guide the public opinion on campus, and constantly expand the mainstream public opinion forces on the campus; adhere to the guidance of virtual public opinion and solve practical problems; adhere to improve the publicity and ideological education in the workforce; strengthen the cultivation of college students critical thinking.