女大学生在现代社会的消费方式的影响下,其消费心理和行为往往产生相互影响,形成独特的消费心理特征。本文从女大学生的消费现状、消费心理、社会环境对女大学生的影响出发,针对其消费特点,倡导培养女大学生正确的消费观。 Under the influence of the mode of consumption in modern society, the female college students tend to interact with each other in consumer psychology and behavior, forming a unique characteristic of consumer psychology. Based on the consumption status of female college students, consumer psychology and social environment, this paper aims at cultivating the correct concept of consumption of female college students according to the characteristics of their consumption.