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移动互联网的快速发展,对报刊编辑提出了前所未有的挑战,传统的报刊编辑理念、角色和功能已经无法适应新的形势和环境。报刊编辑必须提高对内容的二次开发能力,进一步提升深度加工文章的能力、深度传播内容的能力以及引领和创造读者需求的能力,最大限度地满足受众需求,为所属报刊在市场中赢得一席之地。
The rapid development of mobile Internet has posed unprecedented challenges to newspaper editors. The traditional editorial concepts, roles and functions of newspapers and periodns have become unable to adapt to the new situation and environment. Newspaper editors must improve secondary development of content, further enhance the ability of deeply processing articles, deeply disseminate content and the ability to lead and create readers’ needs, and satisfy the needs of the audience to the greatest extent so as to win a place for their respective newspapers and periodicals in the market.