阅读是文本选择与阐释的过程,本文分析了社会中的自我、信念、判断、态度、基因、文化、性别、从众和服从、说服、偏见、攻击、亲密、冲突与和解等诸多社会心理因素对阅读的影响,旨在为新闻出版文化产业提供一种新的阅读消费理论指导与文化营销实践参照,以推进全民阅读活动的开展。 Reading is the process of text selection and interpretation. This article analyzes many social and psychological factors such as self, belief, judgment, attitude, gene, culture, gender, obedience and obedience, persuasion, prejudice, attack, intimacy, conflict and reconciliation in society The purpose of reading is to provide a new reading and consumption theory guidance and cultural marketing practice references for the press and publication culture industry so as to promote the nationwide reading activities.