随着卫生体制改革的不断深入,中小私立医院的兴起成为必然趋势,面对激烈的医疗市场竞争,如何制定有效的医疗营销策略,尽可能多的占领有限的市场资源,赢得更多的病员,促进中小私立医院的可持续发展便成为关键。 With the continuous deepening of the reform of the health system, the rise of small and medium-sized private hospitals has become an inevitable trend. In the face of fierce competition in the medical market, how to formulate an effective medical marketing strategy, occupy limited market resources as much as possible and win more patients, To promote the sustainable development of small private hospitals will become the key.