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随着我国市场经济的建立和完善,医药市场竞争将更加激烈。在激烈的市场竞争中,那么如何准确把握顾客的需求,确定新产品信息;目前实施的营销策略是否有效,如何改进,这一切都较大程度上依赖于有效的市场调查。 目前仍有很多企业对市场调研没有系统完整的认识,仅有一个模糊的概念,认为收集市场的销售数据就是市场调研。部分企业尚未认识到市场调研对于企业的重要性,依然“拍脑袋”
With the establishment and improvement of China’s market economy, the competition in the pharmaceutical market will become more intense. In the fierce market competition, how to accurately grasp the needs of customers and determine new product information; current implementation of the marketing strategy is effective, how to improve, all of which rely to a large extent on effective market research. At present, there are still many companies that do not have a complete understanding of the market research, only a vague concept, that the collection of market sales data is market research. Some companies have not yet realized the importance of market research for companies and they still “shoot their heads”.