随着文化经济全球运动进程的加速 和扩张,一个以消费为主导的社会无声 无息地降临了。在这样一个社会情境中 生活的人,无法躲避也无法反抗消费意 识形态的统治。意识形态,按照一般的 理解,是一套具有独特逻辑的“表征体 系’(a system of representation)。所谓 消费意识形态,就是消费逻辑所主导的 生活方式的“表征体系”。在否定的意义 上,它表示生存个体与生存状态之间的 一种想象关系;在肯定意义上,它显示 了一种物质关系的现实性;在象征意义 上,它还代表着一种结构和秩序。在资 本文化和媒介技术的强力介入下,消费 意识形态向生活全面渗透,并日益扩大 With the acceleration and expansion of the global economic and cultural movement, a consumer-led society came silently and silently. People living in such a social context can not escape nor can they resist the ideology of consumerism. Ideology, as a general rule of thumb, is a set of uniquely logical “system of representations.” Consumer ideology is the “system of representation” of lifestyles dominated by consumption logic. In the negative sense , Which represents an imaginary relationship between the living individual and the state of existence; in the affirmative it shows the reality of a material relation; symbolically, it also represents a structure and order. In the capitalist culture With the strong involvement of media technology, the consumption ideology has fully penetrated into life and has been expanding