新形势下,零售户成为商业企业连接消费者的桥梁与纽带,无论是专卖管理,还是市场营销,都离不开零售客户的理解与支持。通过开展“维护零售客户利益”课题研究,寻找维护客户利益的新途径、新方法,切实维护零售客户的合理利益,构建以“四同”为核心的新型客我关系具有积极的作用。 Under the new situation, retailers become the bridge and link between commercial enterprises to connect consumers. Whether it is monopoly management or marketing, retail customers can not do without the understanding and support of customers. Through the research on the topic of “safeguarding the interests of retail customers”, looking for new ways and methods to safeguard the interests of customers, effectively protecting the reasonable interests of retail customers and building a new type of customer-relationship with “four principles” as the core effect.