语用失误是导致跨文化交际故障的一个重要原因。目前我国大学英语课堂教学模式仍属“知识”型的课堂教学为主的模式,因此由“知识”和“使用”脱节而造成的语用失误现象严重。在大学英语教学中如何培养和提高学生的语用能力成为高校英语教育的首要目标。 Pragmatic failure is a leading cause of cross-cultural communication failures. At present, the teaching mode of college English classroom in our country still belongs to the mode of “knowledge” type of classroom teaching. Therefore, the pragmatic failure caused by the disjunction between “knowledge ” and “usage ” is serious. How to train and improve students’ pragmatic competence in college English teaching has become the primary goal of college English education.