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广东文化视觉形象根植于生活,形式丰富多样,有强烈的地域性及文化性,是传统文化的传承介质、非物质文化遗产的重要组成部分。信息社会与创意产业下的品牌整合构建,对文化视觉形象发展与传承带来现实作用,使文化形象通过品牌转化成物质实体而得到应用,还可以通过品牌使传统形象得以重生、再生和提升,恢复自我造血的机能,再度与现代生活关联融合,创造和提升其文化价值、审美价值和使用价值,从而焕发新的人文精神面貌。
The visual image of Guangdong culture is rooted in life. It has rich and varied forms and strong regional and cultural features. It is an inheritance medium of traditional culture and an important part of intangible cultural heritage. The integrated construction of brands under the information society and creative industries brings practical effects on the development and inheritance of cultural visual images. It enables the application of cultural images through the transformation of brands into material entities, as well as the rebirth, regeneration and promotion of traditional images through branding. Restore the function of self-hematopoiesis, reconnect with modern life once more, create and enhance its cultural value, aesthetic value and use value, so as to rejuvenate the new humanistic spirit.