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历届奥运会的经验表明,在奥运综合效应中,旅游行业受益最直接、最显著。举办奥运会,特别能有力地提升国家形象、吸引国际目光,是发展旅游业的巨大引擎。中国推广“奥运—旅游”,可按照以下思路展开:(1)分段推进。奥运之前,重宣传;奥运期间,重现场;奥运之后,重“中国效应”。前?
The experience of previous Olympic Games shows that the tourism industry has the most direct and significant impact in the comprehensive effects of the Olympic Games. Holding the Olympic Games, in particular, can strongly enhance the country’s image and attract international attention, and is a huge engine for developing tourism. China to promote “Olympic - tourism”, can be carried out in accordance with the following ideas: (1) advance in stages. Before the Olympics, propaganda was re-emphasized; during the Olympics, the scene was rebuilt; after the Olympics, the “China effect” was emphasized. before?