在夏季饮料消费旺季到来之前,养生堂旗下的农夫山泉公司便早早做足了准备——推出新包装、新口味的农夫茶。为了在激烈的市场竞争中快速打开局面,助力新品上市推广,农夫茶突破以往的营销模式,选择了与腾讯网携手,借助腾讯强大的在线生活平台为用户打造了一个“梦幻爱情世界”。据数据统计,自4月底农夫茶官方Qzone上线以来,截至5月底,农夫茶Qzone已成为腾讯合作史上第一个单月访问人数超过200万、浏览量超过千万的企业品牌空间。 Prior to the arrival of the summer beverage season, Nongshang Spring Company, a unit of Yangshengtang, prepared early enough to launch a new package of new flavored farmer tea. In order to quickly open up the situation in the fierce market competition, help new products to market promotion, farmer tea breakthrough in the past marketing model, choose to work with Tencent, Tencent powerful online life platform for users to create a “dream love world” . According to statistics, since the official farmer Qcha on-line since the end of April, as of the end of May, farmer tea Qzone has become the first single-month cooperation in the history of Tencent with more than 2 million visitors and over 10 million page views of the corporate brand space.