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山西省中小企业众多,然而具有市场影响力的知名企业数量有限,原因在于企业缺乏品牌意识,在品牌塑造和营销过程中存在一些不足。笔者根据山西省中小企业品牌营销的现状,提出提高产品质量,树立品牌理念;加强品牌管理,明确品牌市场定位;注重创新,扩展品牌营销渠道;加强品牌文化的传播,着力打造区域品牌的建议。
There are many small and medium-sized enterprises in Shanxi Province. However, the number of well-known enterprises with market influence is limited due to the lack of brand awareness in enterprises and some deficiencies in brand building and marketing. According to the status quo of brand marketing of small and medium-sized enterprises in Shanxi Province, the author proposes to improve product quality and establish brand concept; strengthen brand management, clarify brand market positioning; pay attention to innovation and expansion of brand marketing channels; strengthen brand culture dissemination; strive to build regional brand suggestions.