数据业务的兴起是决定手机定制化发展的关键因素,而数据业务的发展又和不同国家不同消费者之间的文化差异息息相关。在欧美国家,宽带的普及率很高,人们对于数据业务的需求通过宽带上网基本上可得到满足,因此,对于移动通信数据业务的需求不是很迫切;同时,很多欧美人习惯开车上班 The rise of data services is the key factor that determines the development of customized handsets. The development of data services is closely related to the cultural differences between different consumers in different countries. In Europe and the United States, broadband penetration is high, and people’s demand for data services is basically met through broadband Internet access. Therefore, the demand for mobile communication data services is not very urgent; at the same time, many European and American people are accustomed to driving to work