近几年,电子商务市场发展迅速,很多零售商品在网上的销售规模都在不断扩大,然而,作为百姓生活的必需品,医药产品的电子商务之路却走得并不顺畅。无论外表多么风光无限,现实中没有一家电商企业赢利。如果说烧钱砸市场是为了跑马圈地,但俨然已经成为市场大佬的综合电商如京东商城、当当网以及垂直类的凡客诚品、麦考林,不仅没有赢利,甚至大都存在巨额亏损。这是《中国药店》网的报道。那么诸多电商为何还趋之若鹜呢? In recent years, the e-commerce market has developed rapidly, and the scale of sales of many retail products on the Internet has continued to expand. However, as a necessity for people’s lives, the e-commerce path of pharmaceutical products has not gone smoothly. No matter how infinite the appearance, there is no e-commerce company in the real world. If it is said that money is burnt to market, it is a stakingy, but it seems that integrated e-commerce companies such as Jingdong Mall, Dangdang.com, and vertical customers, such as Jingdong Mall and Mecoxlane, have not only failed to make profits, but have even suffered large losses. This is the report of “China Pharmacy” website. So why are so many electricity providers rushing?