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在新的社会经济背景之下,曾经按照市场战略所制定的营销手段已经无法满足市场营销的要求,因此当前形势下,要积极改革现代物流,促使其更加符合现代市场营销活动的要求。笔者以下就对物流运输的成本对市场营销活动产生了一定的限制,市场营销活动实施过程中不能够科学的选择合理的物流运输方式,物流技术和物流效率对营销企业的服务治疗产生不利影响等现代物流与市场营销活动中存在的问题进行了分析,并提出了规范现代物流内部管理、不断提高现代物流的服务水平,建立明确的现代物流目标,处理好现代物流与市场营销之间的关系等几点现代物流在市场营销活动中的对策。
Under the new social and economic background, the marketing methods that have been formulated in accordance with the market strategy can no longer meet the requirements of marketing. Therefore, under the current situation, we must actively reform the modern logistics to make it more in line with the requirements of modern marketing activities. The author of the following on the logistics and transport costs on marketing activities have a certain limit, the marketing process can not be implemented in the process of scientific and rational choice of logistics and transport modes, logistics technology and logistics efficiency of marketing services, treatment adversely affect Modern logistics and marketing activities in the analysis of the problems and proposed the standardization of the internal management of modern logistics, and continuously improve the service level of modern logistics, the establishment of a clear modern logistics goals, deal with the relationship between modern logistics and marketing, etc. Strategies of Modern Logistics in Marketing Activities.