一、总编室定位分析：新时期我国电视事业一方面要直面国内的市场经济进一步深化改革的挑战，另一方面要直面加入WTO后境外媒体的挑战；这两方面的挑战都来势强劲，都无法回避，可以说，是国内国际的市场经济形势要求我们电视业的集团化、多元化；也就是说由过去以一个电视台作 I. Chief Editor’s Positioning Analysis: In the new era, China’s television industry must face the challenge of further deepening the reform of its domestic market economy and on the other hand face up to the challenges posed by the overseas media after its accession to the WTO. Both of these challenges are robust Can not be avoided, we can say that it is domestic and international market economy requires our TV industry group, diversified; that is to say from the past to a television station for