随着信息网络技术和数字技术的飞速发展,“博客”“微博”“网络社区”“播客”等利用web2.0技术兴起的网络信息发布平台相继出现,当今社会逐步进入了一个人人可以自由发布信息的“自媒体”时代。美国当代媒介理论家、美国科幻协会前会长保罗·莱文森认为:“自媒体”使得人人成为出版人、制作人和促销人。在“自媒体”日益发展的时代背景下,2011年8月9日,中宣部、中央外宣办 With the rapid development of information network technology and digital technology, network information publishing platforms that are emerging using web2.0 technologies such as “blog”, “microblogging”, “internet community” and “podcasting” Society has gradually entered a “self-media” era where everyone can freely post information. Paul Levinson, a contemporary American theorist and former president of the National Science Fiction Association, said: “From the media” makes everyone a publisher, producer, and promoter. In the “self-media” era of growing development, August 9, 2011, the Central Propaganda Department, the Central Public Outreach Office