跨文化传播作为国家间交流传播的有效形式,对于一国文化产业发展和文化软实力提升具有重要意义。随着文化软实力意义及作用愈发突出,如何通过有效形式加强文化软实力建设便成为重要话题。本文分析了跨文化传播及文化软实力的历史及现实状况,并为中国文化软实力提升提出建议。 As an effective form of communication and dissemination among nations, intercultural communication is of great significance to the development of a culture industry and the enhancement of cultural soft power. With the significance and role of cultural soft power becoming more prominent, how to strengthen cultural soft power through effective forms has become an important topic. This article analyzes the history and reality of intercultural communication and cultural soft power and makes suggestions for the improvement of China’s cultural soft power.