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近年来,事件营销已成为企业不可或缺的营销手段,2010举世瞩目的南非世界杯,百威英博当然不可错过良机。百威英博集团旗下品牌哈尔滨啤酒作为2010南非世界杯官方合作伙伴,是第一个赞助世界杯的中国啤酒品牌。
In recent years, event marketing has become an indispensable marketing tool for enterprises. The world-famous 2010 World Cup in South Africa and AB InBev are certainly not to be missed. Budweiser InBev brand Harbin Brewery as the 2010 South Africa World Cup official partner, is the first sponsor of the World Cup Chinese beer brand.