宁夏动画事业起步较晚,发展缓慢,还存在一些亟待解决的制约宁夏动画健康发展的体制机制问题。本文从动画教育、动画企业两方面分析宁夏动画现状,认为动画品牌化发展道路是推动宁夏动画事业健康发展的可行性办法。一、宁夏动画业现状从全国范围来看,宁夏动画业发展薄弱,尚处于步履蹒跚的起步阶段,宁夏动画业亟待加大步伐前进。1.动画教育比较落后。宁夏地区的动画教育相对于国内其他地区,处于专业开办晚、规模小的弱势状态。以 Ningxia animation industry started late, slow development, there are still some urgent problems to be solved that restrict the healthy development of Ningxia animation system. This article analyzes the status quo of Ningxia Animation from the aspects of animation education and animation enterprise. It considers that the road of animation brand development is a feasible way to promote the healthy development of animation in Ningxia. First, the current situation of Ningxia animation industry From a national point of view, Ningxia animation industry is weak, still in a faltering initial stage, Ningxia animation industry need to step up pace. Animation education is relatively backward. Animation education in Ningxia area relative to other parts of the country, in a professional start late, the small size of the disadvantaged state. To