Product customization has been recognized as an effective means to implement mass cus-tomization (MC). A new theory and method for MC-oriented evolutionary design of configuration product is presented based on the study of developing law of evolutionary design in integrated envi-ronment, which focuses on the innovation and reuse properties of configuration product. The key technologies for general requirement modeling in quick response to customer requirement, multi-level stepwise configuration optimization driven by customer requirement and evolutionary deduction of product variable structure based on configuration association are thoroughly investigated. The suc-cessful application of the presented method in the development of real-life products demonstrates its utility, flexibility and robusticity. Product customization has been recognized as an effective means to implement mass cus-tomization (MC). A new theory and method for MC-oriented evolutionary design of configuration product configuration presented on the study of developing law of evolutionary design in integrated envi-ronment , which focuses on the innovation and reuse properties of configuration product. The key technologies for general requirement modeling in quick response to customer requirement, multi-level stepwise configuration optimization driven by customer requirement and evolutionary deduction of product variable structure based on configuration association are thoroughly investigated. The suc-cessful application of the presented method in the development of real-life products demonstrates its utility, flexibility and robusticity.