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在不断发展、变化的市场环境里,电力企业面对机遇和挑战并存的局面。市场营销环境的改变必然会导致电力企业内部体制的转变,传统的营销模式已经无法适应当前市场发展需求,因而电力营销改革势在必行。文章对当前电力市场环境进行了简要分析,并针对目前电力企业的发展状态提出了几点创新营销策略,以推进电网营销策略的改革,更好的适应市场变化。
In a constantly evolving and changing market environment, power companies face both opportunities and challenges. Changes in the marketing environment will inevitably lead to changes in the internal structure of power companies, the traditional marketing model has been unable to meet the current market development needs, power marketing reform is imperative. The article makes a brief analysis of the current electricity market environment and puts forward some innovative marketing strategies aimed at the current development of power enterprises in order to promote the reform of the power grid marketing strategy and better adapt to market changes.