被套上了市场经济这驾马车的企业家们感到调查 业的确有“指南针”和“听诊器”的作用,主动与 调查业握手的欲望越来越强烈。然而,目前不少企业在考虑是否与调查业握手时总心存疑虑:调查公司为企业提供的服务可信吗?把大把的钱掏给调查公司时,自己是否成了“冤大头”? 应该说,现代商人的行动指南应是商情信息,是具有科学性和预见性的市场调查分析。所谓市场调查,就 Entrepreneurs who have been put on a market economy, who are in the cart, feel that there is indeed a “compass” and “stethoscope” in the investigation industry and the desire to shake hands with the investigation industry is getting stronger and stronger. However, at present, many companies are totally worried when considering whether or not to shake hands with the survey industry: Are the survey companies providing credible services to the enterprises? Are they “taken for granted” when they spend a lot of money on the survey companies? Said that the action guide of modern businessmen should be business information, is a scientific and predictive market research analysis. The so-called market research, it