“我已经用了洪荒之力……”里约奥运会上,我国游泳运动员傅园慧在接受采访时的率真可爱刷爆了互联网,如今她的微博粉丝总数已超400万。为抓住商机,一些商家迅速上市了傅园慧比赛所用的同款眼镜、泳帽,对这些商家来说,利用粉丝来赚钱已是常用手段。当今时代,电影要有好票房靠粉丝、CD销量靠粉丝、明星人气靠粉丝,连写本书要想畅销也得靠粉丝,开个微博成功与否更要看粉丝。在互联网的推动下, “I have used the power of the prehistoric ... ” At the Rio Olympic Games, our swimmer Fu Yuanhui in an interview rate really lovely brush the Internet, and now her microblogging fans have exceeded 4 million. To seize business opportunities, some merchants quickly listed Fuyuan Hui game with the same paragraph glasses, swimming cap, for these businesses, the use of fans to make money is a commonly used means. Today’s era, the movie should have good box office by fans, CD sales by fans, popular star by fans, even the best booksellers have to rely on fans, a microblogging success or not depends on the fans. Under the impetus of the Internet,