创名牌难,保名牌更难。然而剖析名牌不难发现,无论创名牌还是保名牌均离不开知识产权。河北经贸大学南振兴教授等所著《名牌产品的知识产权保护》一书以其新颖、独特的视角和全面、详实的内容对名牌产品如何进行法律保护进行了详尽探讨。该书作者认为,在未来的知识经济社会中,财产的重心将发生重大转移,即由工业经济时代的有体财产转向知识经济时代的无体财产,这其中作为知识产权保护对象的无体财产将是最为重要的部分;这种财产重心的转移必然导致相应的财产法律制度发生变化,即财产法律体系将由工业经济时代的以民商法为主干转向知识经济时代的以知识产权法为核心。知识 A brand name is difficult to protect the brand more difficult. However, the analysis of brand is not difficult to find, regardless of a brand name or brand are inseparable from intellectual property rights. The book entitled “Intellectual property protection of brand-name products” by Professor Nan Zhenxing of Hebei University of Economics and Trade, conducted a detailed discussion on how to carry out legal protection of brand-name products with its novel and unique perspective and comprehensive and detailed contents. The author believes that in the future knowledge-based economy, the center of gravity of property will shift significantly, from the possession of property in the era of industrial economy to the intangible property in the age of knowledge-based economy, of which intangible property as the object of intellectual property protection Will be the most important part; the transfer of such a property center will inevitably lead to the change of the corresponding legal system of property, that is, the property legal system will be shifted from the civil and commercial law in the industrial economy era to the intellectual economic age with the intellectual property law as the core. know how