一切都处于变化之中——市场在变,客户在变,竞争状况也在变,所有的一切都变幻莫测。杰克·韦尔奇在管理日志中写道:我们必须赶在变化的前面,而不是将其视为威胁。很多企业对变化没有采取正确的态度,常常因为变化的迅速而迷失发展方向,而另外一些企业则无视变化的存在,坚持旧的商业模式,最终被市场淘汰。这些企业的共同点是——就像将头埋在沙子里以为风暴已经过去的鸵鸟一般。 Everything is in flux - the market is changing, the customers are changing, the competitive landscape is changing, everything is unpredictable. Jack Welch wrote in the management log: We must be ahead of the change, not as a threat. Many companies do not take the right attitude to change, often because of rapid change and lost their way, while others ignore the existence of change, adhere to the old business model, and ultimately eliminated by the market. What these businesses have in common is - like an ostrich that buries his head in the sand and thinks the storm has passed.