“雷锋精神是永恒的,是社会主义核心价值观的生动体现。”党的十八大以来,习近平总书记就学习弘扬雷锋精神多次作出重要指示,强调“要从娃娃抓起,让雷锋精神在全社会蔚然成风,世世代代弘扬下去”。主题宣传旨在发挥精神文化产品潜移默化的作用,运用各类文化形式,生动具体地表现社会主义核心价值观。该宣传以好人雷锋精神内核为主题、以惟妙惟肖的十二生肖形象寓意社会主义核心价值 “Lei Feng spirit is eternal, is a vivid manifestation of the socialist core values.” Since the 18th CPC National Congress, General Secretary Xi Jinping to make many important instructions to learn the spirit of Lei Feng, stressed that “from the baby to start, let Lei Feng spirit of the common practice in society as a whole, carry forward from generation to generation ”. Themed advocacy aims to give play to the subtle effects of spiritual and cultural products, using various forms of culture to vividly and concretely represent the core values ​​of socialism. The propaganda is based on the inner core of good Leifeng and the lifelike image of the Chinese zodiac symbolizes the core value of socialism