忽如一夜春风来,“四位一体”汽车经销店在短短几年时间内,已经在中国这块汽车工业的热土上千树万树地蓬勃绽放开。这种被简称为“4S”的经营模式从遥远的欧洲大陆远渡重洋而来,一度成为国际先进汽车营销模式的代名词。然而,4S店在国内轰轰烈烈风光了几年之后,人们渐渐觉得4S店的味道,开始变得不那么纯正,国际流行的模式并未能获得人们预期的那么成功。显然,“盲目跟风”、“全盘西化”不可取。中国汽车市场的复杂性决不是任何一个发达国家的营销模式可涵盖的。因而,不断学习先进营销模式的精髓才是中国汽车销售业发展的必行之道,毕竟欧美日的汽车工业和汽车销售业起步比我们早得多,在中国汽车营销的懵懂学步期,他们就已经在世界运动场中奔跑…… Suddenly as a night of spring breeze, “Four in One ” car dealership in just a few years time, already in the hot spot of China’s automobile industry on thousands of trees and trees to flourish. This is simply referred to as “4S ” business model from the distant European continent across the oceans, has become synonymous with the international advanced car marketing model. However, 4S shop in the vigorous scenery in the country a few years later, people gradually feel the taste of 4S shop, began to become less pure, the international fashion model and failed to get people so successful. Obviously, “blindly follow the trend ”, “full Westernization ” is not desirable. The complexity of China’s auto market is by no means covered by the marketing model of any developed country. Therefore, continuous study of the essence of advanced marketing mode is the imperative for the development of China’s auto sales industry. After all, auto industry and auto sales in Europe, the United States and Japan started much earlier than us. At the ignorance of auto marketing in China, they I’ve run around the world stadium ...