1956年,一条禁止外星人降落的禁令,给名不见经传的法国教皇新堡小镇涂上了神秘色彩,并借此声名远播。60年过去了,外星人从未出现,而禁令的噱头所带来的人气却让小镇的葡萄酒享誉了世界。人们这才明白,当年的小镇镇长吕西安,巧妙地把一条广告“潜伏”在了禁令背后。吕西安出生在罗纳河谷南部的教皇新堡小镇。小镇上的居民几乎人人都会酿酒。然而,由于小镇 In 1956, a ban on the alien landing failed to mysteriously paint the nameless town of Pope Newcastle and became known for its fame. Sixty years later, aliens have never been seen, and the popularity of the ban has made the town’s wines world-famous. People just understood that when the town chief Lucian, a clever advertising “lurking” behind the ban. Lucien was born in the town of Pope Newcastle in southern Rhone Valley. Almost everyone in the town produces wine. However, due to the town