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标志作为产品品牌、企业理念的视觉表达符号,是企业形象设计的核心。在VI系统中,标志是应用得最广泛、出现频率最多的要素,是视觉设计要素的主导力量,是综合所有视觉设计要素的核心。它在消费者心目中是特定企业、品牌的同一物。那么如何将各种信息艺术、科学地结合在一起,并起到企业和品牌的市场宣传功效,无疑是标志设计中最令人关注的问题之一。如何在设计过程中把握标志设计的特性,我们从以下几个方面来论述。
Mark as a product brand, visual concept of corporate culture symbols, is the core of corporate image design. In the VI system, the logo is the most widely used, most frequently occurring elements, is the dominant force of visual design elements, is the core of all visual design elements. It is in the minds of consumers of a particular business, the same brand. So how to bring all kinds of information art together and scientifically and play the marketing function of enterprises and brands is undoubtedly one of the most concern issues in the logo design. How to grasp the characteristics of logo design in the design process, we discuss from the following aspects.