城市的文化是一个城市的灵魂,城市文化品牌是城市特有的自然资源和文化特色的提升,是城市保持恒久的内在凝聚力和彰显城市特色的基础。准确定位城市发展方向,积极发展城市文化品牌,已经成为我国众多城市提升城市知名度和竞争力的重要举措。在我国城市化水平快速推进的今天,城市文化品牌是城市的一张无形且重要的名 City culture is the soul of a city. City culture brand is the improvement of city’s unique natural resources and cultural features. It is also the basis for the city to maintain its long-standing internal cohesion and its urban features. Accurately positioning the direction of urban development and actively developing the urban cultural brand has become an important measure for many cities in China to enhance their city’s popularity and competitiveness. In the rapid advancement of urbanization in our country today, the urban cultural brand is an invisible and important name of the city