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随着我国经济的快速发展,工业电量需求量越来越大,在一定程度上促进了电力行业的发展。当前我国电力行业正在不断进行各方面的改革工作,以符合现代化市场发展的需要,其中电力营销管理工作是至关重要的一方面。营销稽查在电力营销管理中具有举足轻重的作用,做好电力营销管理中的营销稽查工作具有十分重要的现实意义。文章旨对营销稽查在电力营销管理中的应用进行探讨。
With the rapid economic development in our country, the demand of industrial electricity is more and more large, to a certain extent, promoted the development of power industry. At present, China’s power industry is constantly carrying out various aspects of reform in order to meet the needs of the development of the modern market. Among them, power marketing management is a crucial aspect. Marketing auditing plays an important role in power marketing management. It is of great practical significance to do a good job in marketing auditing in power marketing management. This article aims to discuss the application of marketing auditing in power marketing management.