在当今广告业,如果你不知道大卫·奥格威,那你一定不能被称为广告人。在当今商界,如果你不知道大卫·奥格威,那你一定会错过职业生涯中最有价值的启迪。大卫·奥格威,是全球最著名营销传播集团之一——奥美集团的创办者和永远的导师,又被誉为“现代广告教皇”、“工业革命以来最有贡献的人士”(法国—著名杂志语)之一,在他的职业生涯中勤奋撰写了三本完全原创、价值无穷的著作——《一个广告人的自白》、 In today’s advertising industry, if you do not know David Ogilvy, you must not be called an advertiser. In today’s business world, if you do not know David Ogilvy, you’ll miss the most valuable inspiration in your career. David Ogilvy, founder and permanent mentor of Ogilvy & Mather, one of the world’s most prominent marketing communications groups, is also known as the “pope of modern advertising” and “the most contributor to the industrial revolution” ( France - famous magazine language), in his career diligently wrote three completely original, infinite value of the book - “an advertising confession”,