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在应用型高校中注重大学生创新创业实践能力培养的广告学专业而言至关重要。在应用型广告学专业强化创新创业教育的探索与研究中,以教学资源与教学改革研究成果为基础,及广告学专业建设与发展为例,以应用型转型课程改革与人才培养方案改革为重点,分析地方普通本科广告学专业面向生产一线培养应用型人才的重要意义。浅析阐述了高效、创新的广告学专业人才培养模式,以及符合当地经济发展和当前广告行业需要的应用型、复合型、创新型广告人才培养体系为引导,逐步加强创新创业教育与人才培养体系、课程教学内容、实践教育活动、课程考核与学分评定的深度融合,从而提高应用型高校广告学专业的教学水平。
In the application-oriented colleges and universities focus on innovation and entrepreneurship practice ability of advertising major is crucial. In the research and application of application-oriented advertising major to strengthen innovation and entrepreneurship education, based on the research results of teaching resources and teaching reform and the construction and development of advertising major, this paper focuses on the reform of application-oriented curriculum reform and personnel training program , Analyze the local general undergraduate advertising major for the production line training applied talents of great significance. Analysis of efficient and innovative advertising professionals training mode, and in line with local economic development and the current advertising industry needs, complex, innovative advertising talent training system as a guide, and gradually strengthen the innovation and entrepreneurship education and personnel training system , The content of course teaching, practical education activities, the in-depth integration of course assessment and credit rating, so as to improve the teaching level of advertising major in applied colleges and universities.