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在移动互联网的大背景下,我们不仅要吸引用户的关注,还要吸引用户的分享。2015年的全国两会上,李克强总理首次在政府工作报告中写入了“‘互联网+’行动计划”。互联网+也瞬间再次成为人们关注的焦点。应该说,互联网作为接口,每一次与行业的融合都带来要素的重新组合,并改变着传统的企业生产和经营模式。而广告业作为现代服务业的重要组成部分,伴随着制造业的改变,也正在由于互联网而发生变化。
In the mobile Internet context, we not only want to attract the attention of users, but also to attract users to share. At the two sessions of the country in 2015, Premier Li Keqiang first wrote “Internet + Action Plan” in the government work report. Internet + also instantly became the focus of attention. It should be said that the Internet as an interface, each time with the integration of the industry brought a combination of elements, and change the traditional mode of production and business enterprises. The advertising industry, as an important part of the modern service industry, is accompanied by changes in the manufacturing industry that are also changing due to the Internet.