全球化带来的是竞争的全球化,全球化造就了品牌经济时代。现代的全球市场竞争,就是品牌与品牌的较量,品牌与品牌的交锋,就是一场声势浩大的品牌之战。那么,全球化时代的品牌决胜之道在哪里呢?日前,由张瑞敏和柳传志联袂推荐、清华大学出版社出版隆重推出品牌竞争力学派创始人李 Globalization has brought about the globalization of competition. Globalization has created an era of brand economy. Modern global market competition, is the contest of brands and brands, brand and brand confrontation, is a massive brand war. Then, the era of globalization, the road to winning the brand where? Recently, by Zhang Ruimin and Liu Chuanzhi jointly recommended, Tsinghua University Press published a grand introduction of brand competitiveness school founder Li