我国即将加入WTO,企业间的市场竞争就不仅仅是国内企业的竞争了,而是更大范围的竞争,同时竞争的焦点也会集中到品牌上。为此,未来的市场将被名牌商品所垄断。这种趋势我们的企业都该有深刻的认识。为此,注重发展的企业都在注重品牌的培养、营销、创造。然而,从目前一些国内名牌产品的发展来看,个别企业似乎正步入一种误区,而落入品牌延伸的“陷阱”中。 China's imminent accession to the WTO, the market competition among enterprises is not just the competition of domestic enterprises, but a wider range of competition, while the focus of competition will focus on the brand. To this end, the future market will be monopolized by brand-name goods. This trend of our business should have a profound understanding. To this end, focus on the development of enterprises are focusing on brand development, marketing, create. However, judging from the current development of some domestic brand-name products, some enterprises seem to be entering a kind of misunderstanding and fall into the “trap” of brand extension.