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新媒体的迅猛发展,使传统媒体在新媒体平台上迅速迭代。纸媒对新闻内容的选题标准、叙述角度、话语结构、互动方式都在发生着极其深刻的变化。新华社的38字新闻及其圈粉无数的“萌”评论,是这一骤变中露出海面的冰山一角。互动利器,卖萌与新媒体平台天然适配。相对于传统媒体,新媒体的话语结构更加口语化,更亲切自然。传统媒体时代,在报纸上卖萌会让人觉得很突
The rapid development of new media has enabled traditional media to rapidly iterate on new media platforms. Paper media on news content selection criteria, narrative point of view, discourse structure, interactive mode are undergoing extremely profound changes. The Xinhua News Agency’s 38-word news and its innumerable reviews of “Moe” are the tip of the iceberg that has shown the sea in this sudden change. Interactive tool, sell Meng and new media platform natural fit. Relative to the traditional media, the discourse structure of the new media is more colloquial and more intimate and natural. In the era of traditional media, selling newspapers in the newspaper will make people feel very sudden