在买方市场条件下,顾客成为现代企业最重要的稀缺性资源。顾客不仅决定了企业的生存权与发展权,而且决定了企业的命运与前途。谁能占有稀缺的顾客资源,谁能赢得更多的顾客,谁就拥有更多的市场份额,谁就能取得更大的经济效益与社会效益,谁就能获得更大的生存与发展空间,谁就能在激烈的市场竞争中立于不败之地,甚至永远卓立潮头。正如管理学大师彼得德鲁克所言:“衡量一个企业是否兴旺发达,只要回过头看看其身后的 Under the buyer’s market conditions, customers become the most important scarce resource for modern enterprises. Customers not only determine the right to life and development of enterprises, but also determines the fate and future of the enterprise. Who can occupy scarce customer resources, who can win more customers, who have more market share, who will be able to achieve greater economic and social benefits, who will be able to get a greater space for survival and development, Who will be invincible in the fierce market competition, or even Forever Zhuo tide. As Peter Drucker, a guru in management, puts it: "To measure whether a business thrives or not, just look back