当今世界公认的三大饮料中,可乐品牌有可口可乐、百事可乐,咖啡品牌有雀巢、麦斯威尔,世界茶叶第一品牌被公认为英国立顿。中国作为茶叶的发源地,却没有在国际上叫得响的茶品牌。由于缺乏品牌效应,六七万家中国茶厂的总体实力却敌不过一家英国立顿。品牌国茶缺位太久“立顿红茶每年销售额现已突破30多亿美元,几乎相当于我国农业产值的70%。我们协会 Recognized in today’s world’s three major drinks, Cola brand Coca-Cola, Pepsi, coffee brands have Nestle, Maxwell, the world’s first tea brand is recognized as the United Kingdom Lipton. As the birthplace of tea, China has no international tea brand. Due to the lack of brand effect, the overall strength of the 60,000-plus Chinese tea factory is no match for one British Lipton. Brand tea shortage for too long ”Lipton tea annual sales have now exceeded 30 billion US dollars, almost equivalent to 70% of China’s agricultural output value. Our Association