电视的竞争说到底是文化的竞争,文化竞争力则是电视竞争的核心价值所在,而一家电视台的文化竞争力和它所在地域的历史文化是密不可分的。浙江,文化心理上归属于明显的吴越文化范畴,这一点,已经得到了历史学家和考古学家的一致认可。“吴文化”和“越文化”在历 Television competition in the final analysis is cultural competition, cultural competitiveness is the core value of television competition lies, and a television station’s cultural competitiveness and its geographical history and culture are inextricably linked. Zhejiang, cultural psychology attribution to the obvious Wu and Yue culture, which has been the consensus of historians and archaeologists. “Wu culture ” and “more culture ” in the calendar