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中国的产品制造企业大多采用低成本制造和转型高技术化的模式发展,单纯销售产品的营销模式让各大企业停留在制造领域,而国际一些大型企业开始或已完成向服务型企业的转变。中国的制造企业不应仅满足于生产销售,更应开始拓展服务环节,以谋求新的利润增长点。以整体厨房系统产品为例,探讨厨房家电产品企业转型服务型企业的可能性,使用户在得到优质产品及服务的同时节省时间精力及金钱,使业界市场摆脱产品淤积、设计雷同的现状,并达到整合市场资源、企业转型的目的。
Most Chinese manufacturers use low-cost manufacturing and transformation of high-tech mode development, sales of products simply marketing model for the major companies remain in the manufacturing field, and some large international companies started or completed the shift to service-oriented enterprises. China’s manufacturing enterprises should not only be satisfied with the production and sales, but should also start expanding service links in order to seek new profit growth points. Taking the overall kitchen system product as an example, this paper explores the possibility of the kitchen appliance product enterprise transforming into a service-oriented enterprise so that users can save time and money while getting quality products and services, freeing the industry market from product silting and designing the same status quo To achieve the integration of market resources, corporate restructuring purposes.