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随着Web2.0平台的推广和移动互联技术的发展,社交媒体日益成为推动电子政务工程建设的重要抓手和进行政务信息公开的重要阵地。本文在分析国内外档案机构应用社交媒体现状的基础上,探析我国档案机构应用社交媒体的必要性与可行性,并进一步提出“制度先行、全民参与、多方合作与品牌营销”的应用策略,旨在充分发挥社交媒体在综合档案馆向公共档案馆转型之路上的应有作用。
With the promotion of Web2.0 platform and the development of mobile Internet technology, social media has increasingly become an important starting point for promoting the construction of e-government projects and an important front for opening government affairs information. Based on the analysis of the current situation of domestic and foreign archives applying social media, this paper analyzes the necessity and feasibility of applying social media to archives in our country and further puts forward the application strategies of “system first, participation of the whole people, multi-cooperation and brand marketing” , Aims to give full play to social media in the integrated archives to the public archives transformation of the proper role.