在现代市场经济条件下,全方位地实施名牌战略,已成为时代的潮流。 有人认为名牌是一种能带来高额利润的垄断价格的载体。名牌产品必须卖高价。一些企业给自己的产品定出高得离谱的价格,试图以此抬高自己的身价,获取超额利润。由于没弄清名牌产品与高价产品的区别,致使名牌战略的实施误人歧途。 Under the conditions of a modern market economy, implementing brand-name strategies in all directions has become the trend of the times. Some people think that brand name is a carrier of monopoly prices that can bring high profits. Brand-name products must sell at high prices. Some companies have set a high price for their own products in an attempt to raise their own prices and obtain excess profits. As the difference between brand-name products and high-priced products was not made clear, the implementation of the brand strategy was misleading.