发觉顾客的需求案例:麦克:“比尔,你穿多大的西装?”麦克打量着比尔的身材。……麦克:“比尔,想必你一定知道,以你的身材想挑一件合身的衣服。恐怕不容易,起码衣服的腰围就要做一些修改。请问你所穿的西装都是在哪儿买的?”麦克强调市面上的成衣很少有买来不修改就适合比尔穿的。他还向比尔询问所穿的西装是向哪一家买的,藉此,麦克了解,他的竞争对手是谁。比尔:“近几年来,我所穿西服都是向梅尔兄弟公司买的。” Discover customer needs Case: Mike: “Bill, what suit do you wear?” Mike looked at Bill’s figure. ... Mike: “Bill, surely you must know that you want to pick a fit for your body. I’m afraid it’s not easy. At least the waistline of the clothes has to be modified. Where are the suits you wear? ”?“ Mike stressed that there are few ready-to-wear clothes on the market that are suitable for Bill to wear. He also asked Bill about which suit he was wearing, and Mike knew who his competitors were. Bill: ”In recent years, all my suits have been bought from Mel Brothers."