营销者说随着市场营销越来越混乱复杂,我们需要坚持并回归的还是人类的本真,在打造一个出色的营销方案时,更要注重人性,注重真实的人性需求。我们相信“Co-creation共同创造”。其成果“Co-creativity共同创意”是一个脑力与智慧的碰撞,能够启发人们产生许多让人意想不到的点子,通过“创意业务解决方案”激发并释放出客户业务中所蕴藏的潜力,创建出相应的品牌形象,实现业务成绩。2013年秋,我们专门设立了Intelligence Unit,在充分调查人类真我的消费行为、社会沟通习惯及偏好等基础上进行研究,融合DDB对相关市场的观察和理解,从而了解到一个消费者在生活中真正需求的是什么,他们热衷于什么,而我们要如何才能有效的触动他们。2月初, Marketers say that as marketing becomes more chaotic and complex, we need to insist and return to the true nature of humanity. When creating an excellent marketing program, we must pay more attention to human nature and focus on real human needs. We believe “co-creation co-creation”. The Results “Co-creativity” is a mental and intellectual collision that inspires people to make a number of unexpected ideas that motivate and unlock the potential of customer business through “creative business solutions.” , Create a corresponding brand image, business performance. In the fall of 2013, we set up Intelligence Unit to conduct research on the basis of fully investigating human consumption behavior, social communication habits and preferences, and to integrate DDB’s observation and understanding of relevant markets so as to understand that a consumer is living in the real world What are the real needs, what they are passionate about, and how we can effectively touch them. In early February,