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火热的夏季奥运在悉尼之后等待了4年终于来临;对雅典这一奥林匹克运动发源地来说,奥运回家路足足走了108年;对中国人来说,意味着离北京奥运还只有短短4年!在企业家的时间意识里,4个月已经太长,商机的把握往往只是比对手快4周,甚至4天!奥运无疑是最伟大的商机之一,没有企业愿意错过这一重大机会。行动,快速行动,这是无数成功企业决胜市场的经验,也是企业能否把握奥运商机的关键。高露洁、联合利华等国际品牌已经行动,从3月份开始赞助播出《千秋奥运》等中央电视台奥运前期特别节目,差不多在奥运开幕前4、5个月,就开始利用奥运概念与消费者沟通。奥运赛事虽只有半个月时间,但消费者对奥运的关注却至少有半年之久,因经,围绕奥运的广告传播是
After the fiery summer Olympics in Sydney waiting for four years finally arrived; for Athens, the birthplace of the Olympic Movement, the Olympic Games back home for a full 108 years; for the Chinese, means only short from the Beijing Olympics Short 4 years! In the entrepreneur’s time awareness, 4 months is too long, business opportunities are often only four weeks faster than the opponents, or even 4 days! The Olympic Games is undoubtedly one of the greatest business opportunities, and no one is willing to miss this business Big chance. It is the experience of countless successful enterprises in winning markets and the key to whether enterprises can grasp the business opportunities of the Olympic Games. Colgate, Unilever and other international brands have taken the initiative. From March, they sponsored the special programs of pre-Olympic Games such as “Chiaki Olympic Games” and other CCTV pre-Games programs, and began using the concept of Olympic Games to communicate with consumers almost four or five months before the opening of the Olympic Games . Although the Olympic Games only half a month time, but consumers are concerned about the Olympics but at least six months, because after the Olympic Games around the advertising is