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近几年旅游纪念品的发展特别火热,旅游市场可未发生了翻天覆地的变化,唐代作为中国古代经济的高峰,曾是亚洲金融文化中心,曾是亚洲的霸主地位,文化灿烂辉煌,经济繁荣昌盛,政治开明民主,吸引各国前来拜访交流,所以当时物质丰盛,作为西安的旅游产品唐朝是必不可少的,它不仅是旅游纪念更是对当时的历史文化,唐代的元素做成旅游纪念品,来西安的游客会感受到唐代的辉煌盛世,感受唐代文化的灿烂,重拾大唐梦。本文以唐代文化、历史、风俗为创意点,从地域文化、社会文化、地方特产和古代历史中提炼其中的精华元素进行应用,寻找适合图形、色彩、文字、材料、造型、创意,充分挖掘地方唐代特色,进行设计与研究。
In recent years, the development of tourist souvenirs has been particularly hot. The tourism market has not undergone tremendous changes. As the peak of ancient Chinese economy, the Tang Dynasty used to be the financial and cultural center of Asia. It used to be Asia’s dominance, with brilliant culture and prosperous economy , Political enlightened democracy, to attract all countries come to visit the exchange, so rich in material, as the tourism product in Xi’an Tang Dynasty is essential, it is not only a memorial to tourism is the history and culture at that time, made the elements of the Tang Dynasty tourism Souvenirs, visitors to Xi’an will feel the magnificent flourishing Tang Dynasty, feel the brilliant Tang culture, regain Datang dream. This article uses the culture, history and custom of the Tang Dynasty as its creative point to extract the essence elements from the regional culture, social culture, local specialties and ancient history, and find out the suitable elements for the graphics, colors, characters, materials, shapes, ideas and excavations Local Tang Dynasty features, design and research.